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Role Of Digital Marketing In A Competitive Business Environment

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role of digital marketing in business

Digitalization of everything has transformed various services into a more simplified and effective source of communication. Large chunk of populace, especially new generation are becoming more educated, their living life also more engaged with gadgets and other highly interactive communication devices.

Everything is now available digitally, from daily news to mail post, from taxi ride to products shopping; all are catered through digital platforms through multiple devices. People are spending their crucial time on reading news on tablets, chatting with friends on social networking sites or browsing internet on their laptops, tablets or smartphones as per their ease with better viewing experience.

And to grab the attention of these devices users also need a technologically advanced technique like digital marketing services that can promote products and services to the right audience at lower cost. And even now it is playing a crucial role in growing the business of different organizations.

Role of Digital Marketing in Modern Business World

role of digital marketing in modern world

A Cost-effective Technique

In highly competitive business environment the role of digital marketing in business especially for medium and small vendors or business enterprises, it is the best source of online promotions, as it is a reasonably more affordable and cost effective compare to traditional means of advertisements.

Also Read: Top Five Online Marketing Tips for Small Business Owners

Digital marketing allows small business owners to target specific audience from particular region or location. The costs of online promotions like SEO or pay per click services are very affordable and can be applied as per your need and budget.

Higher Conversion Rates

Compare to other means of marketing services, it provides instant action of clients to buy the product or services with the option to ask queries before purchasing the product or services. Visitors click on ads and can directly visit on the landing page to view more details about the product and take further decision before buying.

The importance of digital marketing in modern business is vital in terms of converting the online people into a customer. As converting such potential audience into a profitable customer is much higher than other forms of advertisements.

Highly Interactive Platforms

Apart from emailing, direct message on phones or calling to the prospective customers, digital marketing service also use latest online marketing channels like search engine optimization, and social media marketing services that provide a highly interactive platform to engage the customers at one place with 24-hour accessibility.

Also Read: Social Media and Digital Platforms: Business Opportunities for Us

Marketers can choose right audience with fully customized options to target specific group of customers and interact with them through various source of other communication like Facebook, Twitter and other most viewed online portals.

Two-way Communication

Unlike traditional means of marketing, marketers and prospective customers both can easily communicate with each other using different resources. The role of digital marketing in b2b is like providing the two-way communication channel.

Here customers can immediately ask questions and you can respond from anywhere using handy devices like smartphones or tablets etc. This kind of collaborating approach helps to understand the actual need of each other that can result into a fruitful deal with better opportunity of business growth in near future.

Better ROI over Marketing Cost

Working with digital marketing service, you will get to generate better business leads at faster rates. As soon as visitor’s traffic increases on your website you will get to recover your investment made on marketing expenses.

Also Read: Key Components of Digital Marketing Strategy

Higher the traffic with positive leads, then faster the ROI that will help to reduce your marketing cost and maximize the return on such investments. And in long-term it will become a gainful investment for company with better revenue prospects.

I think the role of digital marketing in modern worldis helping commercial enterprise to promote their business at less cost and attract the new customers with high conversions.

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Digital Marketing

5 Reasons Why Social Media Is Good For Your Business

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why social media is good for business

Social Media – A one of the most widely used communication and networking site allowing different types of people to join and share their personal feelings and other emotional states.

And owing to rise of the huge number of users across the globe, the popularity of the social platform is also providing an opportunity for business owners to tab this market to promote their product and services with a better option of targeting potential customers as per their business prospects.

Social media has now become a wide platform for marketing to find niche customers with better prospects of business leads and the advantage of promoting the brand name among the audience.

It helps to connect people online and social media marketing services is an online marketing service that helps to attract online customers with lucrative business leads. And it is playing an important role in business with the rewarding opportunity in various segments across the world.

5 Reasons Why Social Media is Important for Business

why social media for business

#1 Attract Existing Customers

It allows creating a business page and invites existing customers of the company to join or follow them and keep themselves updated with the latest products or services introduced by the company into the market.

Also Read: Six Tips for Social Media Optimization

And as soon as the user bases increases, more number of people joins that becomes the direct source of communication to interact with the right audience and influence them to buy their product or services with the better communication from any location at a lower cost.

#2 The Podium of Customer Engagement

Social media is the right and most suitable point for customer engagement. The members can easily interact with each other and share their views with options to give their feedback or ask personalized queries as per their perspective.

Customer engagement is very important to build a network of the audience and social media is the right podium for social engagement.

Also Read: 7 Ways to Optimize Content for Social Media Posts

3# Easy Reputation Management

Blue-chip organizations also very much concern about the reputation of the company to sustain the goodwill of the company in the market. Interact with customers directly and resolve their grievances monitor negative comments and remove them with a positive approach.

Monitor every activity of online audience what they are saying about your company or what kind of perception they have about the brand name or about the whole organization with real-time update of each action.

#4 Show the Social Responsibility

The motive of social media optimization services is not only to improve the web pages of a website or improve the brand image of the company but it also provides an opportunity to show the social responsibility of company towards the society or for the people engaged in the same field.

Companies can promote social events or other activities which socially inspire the audience and encourage them to participate and appreciate the whole reputation of the company.

#5 Generate Positive Business Leads

Apart from social interaction, digital marketing companies providing social media marketing services also focus to generate leads to attract new business and increase the revenue. It also allows run online ads to promote the specific product or service with pay per click option as per the budget and need of the users.

The best part of running a campaign with social media is that, it is comparatively affordable and you can choose the audience as per the age, gender, location, education and working filed etc. These social sites also provide interactive insights and reports of each activity which helps to track the right customer with better analytical tools.

Also Read: Social Media and Digital Platforms: Business Opportunities for Us

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Digital Marketing

How to Maximize Online Visibility of Your Contents: 5 Simple Ways

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maximize content exposure

Contents are the main ingredients on internet that inform people about various things, while business owners use it as a prime tool to engage audience by providing valuable information. Merely updating contents on web pages is not enough you also need to maximize its visibility to make it worthwhile.

Hence, content distribution is the very important to increase its visibility among the audience, so that you can influence them to take favourable actions accordingly.

Contents are playing a crucial role in digital marketing services and to distribute various contents you can use multiple channels as per the availability and accessibility. Social media networking sites are the best and most suitable online platforms to share different types of contents with the options to tag or highlight the essential parts at the time of distribution. Find here five best techniques to maximize content exposure.

Five Ways to Maximize Content Exposure to Online Visitors

maximize content exposure

#1 Emailing to the Pertinent People

One of the most widely and reliable source to share visual contents, Email is the best option to send various types of customized contents to different people at a time. In today’s word to have a formal conversation with other associates, most of the people use email from different devices as per their feasibility.

Perhaps it is an effective source for content distribution and compare to other source of content distribution channel email provides more flexibility at less efforts.

#2 Content Sharing on Social Media

In this modern world, Social media is the best platform to share your contents to achieve maximum visibility among wide group of audiences from diverse locations. Add a social media button on website and create an account for each social networking site to share your contents in the name of your company or brand name.

Also Read: 7 Ways to Optimize Content for Social Media Posts

Over the past years, contents sharing on social media have been surged to many folds, and virtually, it truly provides maximum visibility to online readers and potential customers.

#3 Useful Apps on Smartphones/Tablets

As per the increase of usability, the mobile applications also provide a facility to share contents from multiple popular devices like smartphones or tablets. These apps are user-friendly and also equipped with the facility to schedule the content sharing time with better control on various other aspects.

Integrating these apps with different social pages will also keep you update about the comments of the readers with the option to replay them instantly on real time basis.

#4 Use Paid Channels for Content Distribution

Every time free services is not favourable, especially in case of business related promotional activities. Hire paid services to share your contents, it will help you to reach at right audience with better scope of opportunity to engage with them and keep interest on your contents.

Also Read: What is Content Marketing and Why it is Important?

Besides, social media, there are many paid sites providing this facility to submit your contents and they will share or distribute it further that will enhance its visibility in niche market helping you to acquire more customers.

#5 Run Contest on Social Networking Sites

Inviting people to participate in online quiz or completions with rewards also best options to share your promotional contents to different audience. It will also help to generate quality leads with the scope to convert them into a lucrative customer.

As much as people will participate in the contest, the visibility of your contents will be high. And now a days there are many other portals allows users to run contest as per their customize feasibility and availability of contents.

Also Read: Social Media and Digital Platforms: Business Opportunities for Us

However, distributing contents is another aspect of content marketing services but creating an appealing content is a crucial part which should be carried out strategically with the help of experts providing SEO services in India or engaged in search optimization services. As much as you share your contents its chances of visibility will be higher with better response.

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Digital Marketing

SEO vs PPC: Which One is Better for Your Business?

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seo vs ppc which is better

SEO and PPC both are popular online promotion techniques applied by the site owners as per their business perspective and affordability. But there is an important question arises that, which one is suitable or better for your business, as some experts say, paid PPC ads are better while other say slow and steady organic optimization process called SEO is better for every business owner to promote the business online.

There are few grounds and genuine rationales you can use to differentiate SEO and PPC. The first one, which is a natural listing process, is the practice of brining your website on top pages with ethical approach using certain targeted keywords and modifying or structuring the whole website as per the search engines criterion and organic optimization principles.

Also Read: Pay Per Click – What is it and How Does it Work?

Whereas, PPC is conversely a paid form of advertisement used with few keywords to run on desired web pages including search engine and other online pages like websites, blogs and online portals. However, both work on search engines but have different approach to run, so lets find out PPC or SEO which is better for your business.

Factors for SEO vs PPC Comparison – Which is Better?

seo vs ppc

Time Duration

PPC can show results instantly while SEO will give you outcomes after few months. Your website visibility starts instantly under paid search as soon as you initiate campaign. But it will run till you have sufficient budget in terms of credit you buy to run the campaign.

But in SEO, once you attain visibility it remains for longer time and every new visitor’s hit make it more popular and helps to sustain the ranking with little efforts and organic promotional activities.

Also Read: Top Benefits of Organic SEO Services for Business

What is Your Budget?

To run PPC campaign, a sufficient amount of money is required otherwise you can’t use it for long time period. Where, if you have limited budget or you can spend gradually SEO is best option with negligible amount of money required with several activities performed time-to-time. Buy if you have ample amount of money to spend you can choose sponsored click option like PPC that will give you quick results.

Type of Business Module

If you are into seasonal business offering and your product or services demand fluctuate with the change of season then you should go with PPC that will help you to attract huge traffic with instant results. Hotels at hill stations, new real estate projects launch or limited time period offers all can be effectively promoted with PPC.

However, if you are more cautious to list your website on top pages or want to build a brand among audience then SEO is the right option can you give the encouraging results.

Also Read: How to Start SEO for a Website?

Ease of Applicability

SEO is a long-term and more comprehensive process requires lots of online and offline activities to make it successful and conversely running a PPC campaign is also not so easy for everyone. Both techniques require extra knowledge and skills to get best results at low cost. While PPC can be managed by single person but for SEO you need team of digitial marketing with experts like SEO esecutive and content writer.

Final Conclusion

Both have their own advantages and disadvantages as per the different business perspective and affordability, but you have to choose the suitable one as per your feasibility. PPC is the quickest way to promote your website with huge visitor’s traffic at high cost. But lack of search engine knowledge your PPC budget will be exhaust without any result.

Similarly, SEO also involves several process followed over a period of time with strategic approach. It is a time taking process and generates leads or show results in long time period but will give quality leads with sustainable results.

Also Read: Importance of SEO in Digital Marketing

And if you have introduced your website recently then its existence on web pages will be far away and there will be lots of fluctuations in ranking during initial months. But a good SEO practice, not only optimize ranking but also helps to minimize the cost of PPC with high quality score in the eyes of search engine.

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