SEO and PPC both are popular online promotion techniques applied by the site owners as per their business perspective and affordability. But there is an important question arises that, which one is suitable or better for your business, as some experts say, paid PPC ads are better while other say slow and steady organic optimization process called SEO is better for every business owner to promote the business online.
There are few grounds and genuine rationales you can use to differentiate SEO and PPC. The first one, which is a natural listing process, is the practice of brining your website on top pages with ethical approach using certain targeted keywords and modifying or structuring the whole website as per the search engines criterion and organic optimization principles.
Whereas, PPC is conversely a paid form of advertisement used with few keywords to run on desired web pages including search engine and other online pages like websites, blogs and online portals. However, both work on search engines but have different approach to run, so lets find out PPC or SEO which is better for your business.
Factors for SEO vs PPC Comparison – Which is Better?
PPC can show results instantly while SEO will give you outcomes after few months. Your website visibility starts instantly under paid search as soon as you initiate campaign. But it will run till you have sufficient budget in terms of credit you buy to run the campaign.
But in SEO, once you attain visibility it remains for longer time and every new visitor’s hit make it more popular and helps to sustain the ranking with little efforts and organic promotional activities.
What is Your Budget?
To run PPC campaign, a sufficient amount of money is required otherwise you can’t use it for long time period. Where, if you have limited budget or you can spend gradually SEO is best option with negligible amount of money required with several activities performed time-to-time. Buy if you have ample amount of money to spend you can choose sponsored click option like PPC that will give you quick results.
Type of Business Module
If you are into seasonal business offering and your product or services demand fluctuate with the change of season then you should go with PPC that will help you to attract huge traffic with instant results. Hotels at hill stations, new real estate projects launch or limited time period offers all can be effectively promoted with PPC.
However, if you are more cautious to list your website on top pages or want to build a brand among audience then SEO is the right option can you give the encouraging results.
Also Read: How to Start SEO for a Website?
Ease of Applicability
SEO is a long-term and more comprehensive process requires lots of online and offline activities to make it successful and conversely running a PPC campaign is also not so easy for everyone. Both techniques require extra knowledge and skills to get best results at low cost. While PPC can be managed by single person but for SEO you need team of digitial marketing with experts like SEO esecutive and content writer.
Both have their own advantages and disadvantages as per the different business perspective and affordability, but you have to choose the suitable one as per your feasibility. PPC is the quickest way to promote your website with huge visitor’s traffic at high cost. But lack of search engine knowledge your PPC budget will be exhaust without any result.
Similarly, SEO also involves several process followed over a period of time with strategic approach. It is a time taking process and generates leads or show results in long time period but will give quality leads with sustainable results.
Also Read: Importance of SEO in Digital Marketing
And if you have introduced your website recently then its existence on web pages will be far away and there will be lots of fluctuations in ranking during initial months. But a good SEO practice, not only optimize ranking but also helps to minimize the cost of PPC with high quality score in the eyes of search engine.
How to Make Money Online with Google Adsense and Pay Per Click?
Apart from selling goods and services, you can earn money by providing ad space on your website. Have you ever notice banner advertisements running at the corner of a website? That is an online ad the site owner earns money every time a visitor click and lands on the targeted page. And you can also earn from this online source.
However, it is not so easily attainable to attract such online ads, because it is shown by search engine’s algorithms as per the recent searching history on a particular topic.
How Google Adwords Works?
These ads are sponsored by the products seller with the prospects to attract valuable visitors. And you can also take advantage of your website to make money if you have a significant number of quality visitors on regular basis and rank a good position on the search engines.
Any website, online portal including blogs or personal social network profile page – all can get paid advertisers to promote their product or services. These promos are actually displayed by the search engines as per the searching queries and search history of online visitors. You need to verify and use your Google Adsense account for displaying such ads.
You can also earn money with pay per click which allows site owners to show the ads and earn money every time a visitor hits with the cursor. If your website has a good page rank and huge traffic of daily visitors, you can earn extra revenue besides selling your own products or services. Find here how to make money with Google adsense read the guidelines below.
Have a Well-organized Website or Blog
First of all, to achieve a good page rank on search engines you should have a well-organized and content-rich website or blog site so that you can promote to achieve a considerable ranking in the eyes of search engines.
Rich contents, complete information of products and services with easy navigation and well-connected with social networking pages all are the qualities of a well-structured website.
However, you can also create a blog and update it with useful information to improve its ranking. As soon as your site becomes famous you can approach to search engines to show ads on your website and earn from digital marketing activities.
Use Google Adsense or Pay Per Click Service
To use Google Adsense you need to verify your Gmail account with Google and once, it is verified you can request to activate your adsense account and get a unique code that you can use ad various blank space on your website to show auto running ads.
When every time a visitor clicks at the targeted page your adsense account will earn some money and when reached specified amount it will be transferred into your bank account.
While in PPC Ads you can directly get your money into your account as the payment option received every time a visitor click on the ad appears on a website. The ad sponsor pays for every click and site owner get on every hit, higher the traffic on your site enjoys a higher click rate and it’s also subject to the attractiveness of banners and its look.
To earn from PPC Ads you also need to create an eye-catching and excellent banner that can attract huge online guests looking for such products or services. Search engines track their searching history and present relevant ads accordingly on your website pages.
Online Promotions and Social Sharing
Merely posting the contents is not enough to attract visitors on your website, you need to share the contents on various online platforms like social media and other portals where people can be encouraged to read such contents with chances to click on such ads.
Social media sharing is important to increase the visibility of your content and invite the people to read useful stuff on your website. Once they become regular reader your chances to earn money from per click increases with an increasing number of visitors. To promote your content you can also adopt various online promotional strategies like SEO and SMO to promote your blog site and engage the number of visitors.
Benefits of PPC or Google Ads
PPC ads running on websites presumed as a good rank sites on search engines and when a new visitor comes it makes an impression of visiting a reputed place where a large number of folks hit regularly and looking such ads encourage them to click and visit the page. Compare to SEO, in the short term it attracts more online visitors.
And as soon as they visit and recommend more people to join, the traffic surge turns the chances of higher clicks on ads. Your rate of per click will also become expensive and you will earn more revenue from this online funded campaign without too much effort.
Though, some of the site owners avoid inviting such online ads despite a good page rank, because they don’t want to distract the visitor’s attention or it becomes irritating to notice banners running next to the article or information they are reading. But most of the websites have enough space which can be utilized to make money with pay per click.
5 Reasons Why Social Media Is Good For Your Business
Social Media – A one of the most widely used communication and networking site allowing different types of people to join and share their personal feelings and other emotional states.
And owing to rise of the huge number of users across the globe, the popularity of the social platform is also providing an opportunity for business owners to tab this market to promote their product and services with a better option of targeting potential customers as per their business prospects.
Social media has now become a wide platform for marketing to find niche customers with better prospects of business leads and the advantage of promoting the brand name among the audience.
It helps to connect people online and social media marketing services is an online marketing service that helps to attract online customers with lucrative business leads. And it is playing an important role in business with the rewarding opportunity in various segments across the world.
5 Reasons Why Social Media is Important for Business
#1 Attract Existing Customers
It allows creating a business page and invites existing customers of the company to join or follow them and keep themselves updated with the latest products or services introduced by the company into the market.
Also Read: Six Tips for Social Media Optimization
And as soon as the user bases increases, more number of people joins that becomes the direct source of communication to interact with the right audience and influence them to buy their product or services with the better communication from any location at a lower cost.
#2 The Podium of Customer Engagement
Social media is the right and most suitable point for customer engagement. The members can easily interact with each other and share their views with options to give their feedback or ask personalized queries as per their perspective.
Customer engagement is very important to build a network of the audience and social media is the right podium for social engagement.
3# Easy Reputation Management
Blue-chip organizations also very much concern about the reputation of the company to sustain the goodwill of the company in the market. Interact with customers directly and resolve their grievances monitor negative comments and remove them with a positive approach.
Monitor every activity of online audience what they are saying about your company or what kind of perception they have about the brand name or about the whole organization with real-time update of each action.
#4 Show the Social Responsibility
The motive of social media optimization services is not only to improve the web pages of a website or improve the brand image of the company but it also provides an opportunity to show the social responsibility of company towards the society or for the people engaged in the same field.
Companies can promote social events or other activities which socially inspire the audience and encourage them to participate and appreciate the whole reputation of the company.
#5 Generate Positive Business Leads
Apart from social interaction, digital marketing companies providing social media marketing services also focus to generate leads to attract new business and increase the revenue. It also allows run online ads to promote the specific product or service with pay per click option as per the budget and need of the users.
The best part of running a campaign with social media is that, it is comparatively affordable and you can choose the audience as per the age, gender, location, education and working filed etc. These social sites also provide interactive insights and reports of each activity which helps to track the right customer with better analytical tools.
Role Of Digital Marketing In A Competitive Business Environment
Digitalization of everything has transformed various services into a more simplified and effective source of communication. Large chunk of populace, especially new generation are becoming more educated, their living life also more engaged with gadgets and other highly interactive communication devices.
Everything is now available digitally, from daily news to mail post, from taxi ride to products shopping; all are catered through digital platforms through multiple devices. People are spending their crucial time on reading news on tablets, chatting with friends on social networking sites or browsing internet on their laptops, tablets or smartphones as per their ease with better viewing experience.
And to grab the attention of these devicesusers also need a technologically advanced technique like digitalmarketing servicesthat can promote products andservices to the right audience at lower cost. And even now it isplaying a crucial role in growing the business of differentorganizations.
Role of Digital Marketing in Modern Business World
A Cost-effective Technique
In highly competitive business environment the role of digital marketing in business especially for medium and small vendors or business enterprises, it is the best source of online promotions, as it is a reasonably more affordable and cost effective compare to traditional means of advertisements.
Digital marketing allows small business owners to target specific audience from particular region or location. The costs of online promotions like SEO or pay per click services are very affordable and can be applied as per your need and budget.
Higher Conversion Rates
Compare to other means of marketing services, it provides instant action of clients to buy the product or services with the option to ask queries before purchasing the product or services. Visitors click on ads and can directly visit on the landing page to view more details about the product and take further decision before buying.
The importance of digital marketing in modern business is vital in terms of converting the online people into a customer. As converting such potential audience into a profitable customer is much higher than other forms of advertisements.
Highly Interactive Platforms
Apart from emailing, direct message on phones or calling to the prospective customers, digital marketing service also use latest online marketing channels like search engine optimization, and social media marketing services that provide a highly interactive platform to engage the customers at one place with 24-hour accessibility.
Marketers can choose right audience with fully customized options to target specific group of customers and interact with them through various source of other communication like Facebook, Twitter and other most viewed online portals.
Unlike traditional means of marketing, marketers and prospective customers both can easily communicate with each other using different resources. The role of digital marketing in b2b is like providing the two-way communication channel.
Here customers can immediately ask questions and you can respond from anywhere using handy devices like smartphones or tablets etc. This kind of collaborating approach helps to understand the actual need of each other that can result into a fruitful deal with better opportunity of business growth in near future.
Better ROI over Marketing Cost
Working with digital marketing service, you will get to generate better business leads at faster rates. As soon as visitor’s traffic increases on your website you will get to recover your investment made on marketing expenses.
Also Read: Key Components of Digital Marketing Strategy
Higher the traffic with positive leads, then faster the ROI that will help to reduce your marketing cost and maximize the return on such investments. And in long-term it will become a gainful investment for company with better revenue prospects.
I think the role of digital marketing in modern worldis helping commercial enterprise to promote their business at less cost and attract the new customers with high conversions.
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