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What is Digital Marketing and How it is Different from Online Marketing?

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what is digital marketing

Moving ahead with the phase of digitization, the concept of marketing is also changing globally. The rising number of internet users and accessibility of online media and communication devices are allowing business houses to increase their presence through digital marketing and utilize its reach widespread among the audience of different regions.

Digital marketing has enabled a customized channel of advertising to communicate directly with a particular group of customers. And customers can also give feedbacks or can choose the options to acquire more information about the products and services before choosing anyone.

What is Digital Marketing?

Digital Marketing is the new concept of business promotions targeting customers using digital technologies converting online visitors into potential customers. Business houses are now hugely spending on it to improve their brand image while retaining existing clients or attracting new customer. The idea of SEO India has redefined digital marketing concept help to improve the page ranking of web pages on the top pages of search engines.

Also Read: Key Components of Digital Marketing Strategy

Digital Marketing Definition and Services

Digital Marketing has been defined in the terms of complete online marketing strategy encompassing major techniques like Search Engine Optimization (SEO), Social Media Optimization and Pay Per Click (PPC). And this online marketing practice is used with the help of various electronic devices like computers, smartphones, tablets, and smart TVs etc.

digital marketing and online marketing differenceAlthough Digital Marketing is a wider term that includes internet based or non-internet based techniques like Radio and TV, now social media sites are playing a crucial role in Digital Marketing to attract customers with the social responsibility.

Companies offering SEO Services, provide digital marketing services with other related business offerings. And now it becomes very popular among marketing professionals due to easy and more precisely ROI calculation compares to other means of traditional advertising.

How Digital Marketing Works?

Digital Marketing is a wider term that includes various marketing process to promote the product or services with brand building through digital platforms. Digital Marketers can analyze what types of customers respond to online ads with a real-time figure which is not possible in a traditional form of advertisement. It is the more economical and controlled form of advertisement with an improved web presence and brand image among targeted customers.

Digital marketing is becoming prevalent enough, that it has left behind other traditional forms of marketing. Digital marketing channels consist of online promotions through a website, banners ads, email marketing, SMO, SEO, PPC, mobile campaign and SMS etc. anything digitally active and available through various modes of digital communication.

It is allowing digital marketing companies to deliver more relevant products and services to the right customers at low-cost. And the customer will also find goods or services without visiting at the marketplace with a wider choice to enquire or purchase goods as per his needs.

Though there are many techniques and tools applied under digital marketing strategy and few of them like SEO, SMO and PPC help majorly in attracting customers with an improved online presence. Spending on them as per the business needs help to generate new business with long-lasting impact on customer’s mind about the brand name of the company.

Digital Marketing and Online Marketing Difference  

While on the other hand, internet marketing is another term known as a synonym of digital marketing. Though, the latter one is wider term encompasses various means of online advertisement and you can say online marketing comes under digital marketing.

And you can also see there is no big difference between digital marketing and online marketing but under the former, you will find the use of mobile marketing, video recorder and digital media. And marketing professionals should also now understand the importance of digital marketing as it has become an integral part of business promotions or advertisements.

What is Digital Marketing

Digital Marketing Scope

Digital marketing is further expanding with new techniques developing worldwide providing more widespread platforms and source of the online advertisement to connect with the diverse category of customers. And customers will also easily communicate with better products information available on web pages of the service provider in a more transparent manner.

SEO Companies are now allowing business owners to choose the most economical and effective way of advertisement.  SEO, SMO and PPC are key techniques of digital marketing allow companies to promote their business in a more controlled and effective manner.

Also Read: Importance of SEO in Digital Marketing

Further, with easier accessibility through various communication devices, digital marketing will become an integral part of every business organization. Not only optimizing the web pages but also reducing the communication gap between buyers and sellers, the concept of digital marketing is going to be a technology-driven online source of business communication and will become a prime mode of business promotions globally.

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Digital Marketing

How to Make Money Online with Google Adsense and Pay Per Click?

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Earn-Money-Online-Google ads

Apart from selling goods and services, you can earn money by providing ad space on your website. Have you ever notice banner advertisements running at the corner of a website? That is an online ad the site owner earns money every time a visitor click and lands on the targeted page. And you can also earn from this online source.

However, it is not so easily attainable to attract such online ads, because it is shown by search engine’s algorithms as per the recent searching history on a particular topic.

How Google Adwords Works?

These ads are sponsored by the products seller with the prospects to attract valuable visitors. And you can also take advantage of your website to make money if you have a significant number of quality visitors on regular basis and rank a good position on the search engines.

Any website, online portal including blogs or personal social network profile page – all can get paid advertisers to promote their product or services. These promos are actually displayed by the search engines as per the searching queries and search history of online visitors. You need to verify and use your Google Adsense account for displaying such ads.

Also Read: Pay Per Click – What is it and How Does it Work?

You can also earn money with pay per click which allows site owners to show the ads and earn money every time a visitor hits with the cursor. If your website has a good page rank and huge traffic of daily visitors, you can earn extra revenue besides selling your own products or services. Find here how to make money with Google adsense read the guidelines below.

Have a Well-organized Website or Blog

First of all, to achieve a good page rank on search engines you should have a well-organized and content-rich website or blog site so that you can promote to achieve a considerable ranking in the eyes of search engines.

Rich contents, complete information of products and services with easy navigation and well-connected with social networking pages all are the qualities of a well-structured website.

Also Read: Why Use WordPress for Business Website or Blogging: 7 Reasons

However, you can also create a blog and update it with useful information to improve its ranking. As soon as your site becomes famous you can approach to search engines to show ads on your website and earn from digital marketing activities.

Use Google Adsense or Pay Per Click Service

To use Google Adsense you need to verify your Gmail account with Google and once, it is verified you can request to activate your adsense account and get a unique code that you can use ad various blank space on your website to show auto running ads.

When every time a visitor clicks at the targeted page your adsense account will earn some money and when reached specified amount it will be transferred into your bank account.

While in PPC Ads you can directly get your money into your account as the payment option received every time a visitor click on the ad appears on a website. The ad sponsor pays for every click and site owner get on every hit, higher the traffic on your site enjoys a higher click rate and it’s also subject to the attractiveness of banners and its look.

To earn from PPC Ads you also need to create an eye-catching and excellent banner that can attract huge online guests looking for such products or services. Search engines track their searching history and present relevant ads accordingly on your website pages.

Online Promotions and Social Sharing

Merely posting the contents is not enough to attract visitors on your website, you need to share the contents on various online platforms like social media and other portals where people can be encouraged to read such contents with chances to click on such ads.

Social media sharing is important to increase the visibility of your content and invite the people to read useful stuff on your website. Once they become regular reader your chances to earn money from per click increases with an increasing number of visitors. To promote your content you can also adopt various online promotional strategies like SEO and SMO to promote your blog site and engage the number of visitors.

Also Read: How To Engage Customers Through Content: Six Ideas

Benefits of PPC or Google Ads

PPC ads running on websites presumed as a good rank sites on search engines and when a new visitor comes it makes an impression of visiting a reputed place where a large number of folks hit regularly and looking such ads encourage them to click and visit the page. Compare to SEO, in the short term it attracts more online visitors.

Also Read: SEO vs PPC: Which One is Better for Your Business?

And as soon as they visit and recommend more people to join, the traffic surge turns the chances of higher clicks on ads. Your rate of per click will also become expensive and you will earn more revenue from this online funded campaign without too much effort.

Though, some of the site owners avoid inviting such online ads despite a good page rank, because they don’t want to distract the visitor’s attention or it becomes irritating to notice banners running next to the article or information they are reading. But most of the websites have enough space which can be utilized to make money with pay per click.

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Digital Marketing

5 Reasons Why Social Media Is Good For Your Business

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why social media is good for business

Social Media – A one of the most widely used communication and networking site allowing different types of people to join and share their personal feelings and other emotional states.

And owing to rise of the huge number of users across the globe, the popularity of the social platform is also providing an opportunity for business owners to tab this market to promote their product and services with a better option of targeting potential customers as per their business prospects.

Social media has now become a wide platform for marketing to find niche customers with better prospects of business leads and the advantage of promoting the brand name among the audience.

It helps to connect people online and social media marketing services is an online marketing service that helps to attract online customers with lucrative business leads. And it is playing an important role in business with the rewarding opportunity in various segments across the world.

5 Reasons Why Social Media is Important for Business

why social media for business

#1 Attract Existing Customers

It allows creating a business page and invites existing customers of the company to join or follow them and keep themselves updated with the latest products or services introduced by the company into the market.

Also Read: Six Tips for Social Media Optimization

And as soon as the user bases increases, more number of people joins that becomes the direct source of communication to interact with the right audience and influence them to buy their product or services with the better communication from any location at a lower cost.

#2 The Podium of Customer Engagement

Social media is the right and most suitable point for customer engagement. The members can easily interact with each other and share their views with options to give their feedback or ask personalized queries as per their perspective.

Customer engagement is very important to build a network of the audience and social media is the right podium for social engagement.

Also Read: 7 Ways to Optimize Content for Social Media Posts

3# Easy Reputation Management

Blue-chip organizations also very much concern about the reputation of the company to sustain the goodwill of the company in the market. Interact with customers directly and resolve their grievances monitor negative comments and remove them with a positive approach.

Monitor every activity of online audience what they are saying about your company or what kind of perception they have about the brand name or about the whole organization with real-time update of each action.

#4 Show the Social Responsibility

The motive of social media optimization services is not only to improve the web pages of a website or improve the brand image of the company but it also provides an opportunity to show the social responsibility of company towards the society or for the people engaged in the same field.

Companies can promote social events or other activities which socially inspire the audience and encourage them to participate and appreciate the whole reputation of the company.

#5 Generate Positive Business Leads

Apart from social interaction, digital marketing companies providing social media marketing services also focus to generate leads to attract new business and increase the revenue. It also allows run online ads to promote the specific product or service with pay per click option as per the budget and need of the users.

The best part of running a campaign with social media is that, it is comparatively affordable and you can choose the audience as per the age, gender, location, education and working filed etc. These social sites also provide interactive insights and reports of each activity which helps to track the right customer with better analytical tools.

Also Read: Social Media and Digital Platforms: Business Opportunities for Us

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Digital Marketing

Role Of Digital Marketing In A Competitive Business Environment

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role of digital marketing in business

Digitalization of everything has transformed various services into a more simplified and effective source of communication. Large chunk of populace, especially new generation are becoming more educated, their living life also more engaged with gadgets and other highly interactive communication devices.

Everything is now available digitally, from daily news to mail post, from taxi ride to products shopping; all are catered through digital platforms through multiple devices. People are spending their crucial time on reading news on tablets, chatting with friends on social networking sites or browsing internet on their laptops, tablets or smartphones as per their ease with better viewing experience.

And to grab the attention of these devicesusers also need a technologically advanced technique like digitalmarketing servicesthat can promote products andservices to the right audience at lower cost. And even now it isplaying a crucial role in growing the business of differentorganizations.

Role of Digital Marketing in Modern Business World

role of digital marketing in modern world

A Cost-effective Technique

In highly competitive business environment the role of digital marketing in business especially for medium and small vendors or business enterprises, it is the best source of online promotions, as it is a reasonably more affordable and cost effective compare to traditional means of advertisements.

Also Read: Top Five Online Marketing Tips for Small Business Owners

Digital marketing allows small business owners to target specific audience from particular region or location. The costs of online promotions like SEO or pay per click services are very affordable and can be applied as per your need and budget.

Higher Conversion Rates

Compare to other means of marketing services, it provides instant action of clients to buy the product or services with the option to ask queries before purchasing the product or services. Visitors click on ads and can directly visit on the landing page to view more details about the product and take further decision before buying.

The importance of digital marketing in modern business is vital in terms of converting the online people into a customer. As converting such potential audience into a profitable customer is much higher than other forms of advertisements.

Highly Interactive Platforms

Apart from emailing, direct message on phones or calling to the prospective customers, digital marketing service also use latest online marketing channels like search engine optimization, and social media marketing services that provide a highly interactive platform to engage the customers at one place with 24-hour accessibility.

Also Read: Social Media and Digital Platforms: Business Opportunities for Us

Marketers can choose right audience with fully customized options to target specific group of customers and interact with them through various source of other communication like Facebook, Twitter and other most viewed online portals.

Two-way Communication

Unlike traditional means of marketing, marketers and prospective customers both can easily communicate with each other using different resources. The role of digital marketing in b2b is like providing the two-way communication channel.

Here customers can immediately ask questions and you can respond from anywhere using handy devices like smartphones or tablets etc. This kind of collaborating approach helps to understand the actual need of each other that can result into a fruitful deal with better opportunity of business growth in near future.

Better ROI over Marketing Cost

Working with digital marketing service, you will get to generate better business leads at faster rates. As soon as visitor’s traffic increases on your website you will get to recover your investment made on marketing expenses.

Also Read: Key Components of Digital Marketing Strategy

Higher the traffic with positive leads, then faster the ROI that will help to reduce your marketing cost and maximize the return on such investments. And in long-term it will become a gainful investment for company with better revenue prospects.

I think the role of digital marketing in modern worldis helping commercial enterprise to promote their business at less cost and attract the new customers with high conversions.

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